If you missed yesterday’s Hootsuite Facebook Best Practices for Business webinar with Facebook marketing expert Mari Smith and Adam Reader, senior strategist from LIDA (M&C Saatchi Group), here’s five tips and best practices they shared. Facebook is no longer a social channel. Think of Facebook as an advertising platform; it requires a budget.We need to shift our mindset for Facebook, organic reach is less than 4%. Reach is the goal, with fewer, better posts. Facebook has the most targeted ads business can buy, and it costs money to use it. Mari Smith suggested businesses start out at $5/day; it costs about $1,500 (one-time cost) to experiment successfully.Give your content the best chance to be read. Post at the right time and make sure content fits your audience interests.Use the six STEPPS principles (Social currency, Triggers, Emotions, Public, Practical Value, and Stories) to make your content sharable. Americans spend more daily time on Facebook than any other social media channel. According to SproutSocial, Facebook users are online 40 minutes a day, compared to Tumblr users who are online 34 minutes daily, Instagram and Pinterest users at 21 minutes daily, and Twitter users at 17 minutes daily.The average Facebook user checks Facebook 14 times a day.Interesting stats on daily #SocialMedia usage from @MariSmith #HootEssentials pic.twitter.com/XF3eFybGBO— Digitally Squared (@Digi_Squared) February 24, 2016 Best time to post to Facebook? When people are on it! And that typically means outside of business hours. Sundays are the best day to post, followed by Saturday, evenings, and 9pm to 11pm (during the timezone of your fans). On mobile, Facebook is a visual language. It’s about photographs, videos, emoticons, and imagery to communicate what words would have conveyed in the past. Did you attend the webinar? Have any other tips to share? Post them in the comments.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Like this:Like Loading…Related5 Takeaways from Attract and Retain Members with a Great Content StrategyHow can content strategy be used by associations to improve their success in attracting and retaining members? At last week’s RealMatch webinar for associations, Hilary Marsh shared her insights as she described what content strategy is, explained how it can solve problems for associations, and shared tips on how associations…In “User experience”4 Questions to Ask When Facebook Displays the Wrong Image for Your PostLast weekend, my friend Virginia shared her latest blog post on Facebook, about excellent Ada Lovelace Day posters for women in STEM (Science Technology Engineering Math). Go ahead, download them! She apologized for the image that displayed with the post: I can’t find the place to make Facebook stop inserting…In “Social media”6 Easy Ways to Repurpose Your Content [Infographic]We all know that one of the most time-consuming aspects of blogging is coming up with the idea for the post. The idea of a blank screen staring back at you is enough to turn off anyone who is creating content. But did you consider some of the best ideas…In “Writing”
Just two days after Microsoft released a Google News competitor, Google has upped the ante by adding a useful new feature to their popular news site: Quotations. Google announced today that it is now augmenting searches for newsworthy names with recent quotes by those people. The quotes are pulled from news stories as quickly as Google News indexes them, which makes the new service a sort of near-real time version of Bartlett’s Quotations. Quotes are organized by person and then made searchable.“Unlike much of the surrounding rhetoric, these quotations cited in news articles are not conjectures but facts – transcriptions of actual words and thoughts – be they campaign promises, arguments or opinions,” wrote Google engineers Jack Hebert, Akash Nanavati and Natasha Mohanty in a blog post.After searching for a name, if Google News has a recent, relevant quote from that person it will display it in a box above the news results. Below is a screenshot of results when searching for “Tiger Woods.” josh catone 1 Related Posts Top Reasons to Go With Managed WordPress Hosting Clicking on the name brings you to a page of quotations by that person. The Tiger Woods page is dominated by quotes about his performance at the Masters golf tournament last weekend and his unexpected knee surgery. Quotes can be ordered by date or relevance, and sorted by time (month, week, day, or hour), in much the same way as news results.Users can then search in quotes to drill down to specific topics. For example, here is a page of quotes from US President George W. Bush about Iraq. Google News Quotes is smart enough to assign titles and nicknames to the correct people. A search for “George W. Bush” yields the same page of quotes as a search for “President Bush,” for example. A Web Developer’s New Best Friend is the AI Wai… Tags:#Google#web Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market
Massive Non-Desk Workforce is an Opportunity fo… As expected, Salesforce.com announced a freemium version of its enterprise collaboration product Chatter today. Chatter Free will use an invitation model. Any Chatter user will be able invite any colleague to Chatter, even if that colleague isn’t already a Chatter user. We selected Chatter as ReadWriteWeb’s new enterprise product of the year. Update: Marc Benioff announced during his keynote that in addition to Chatter Free, which is free for all colleagues of Salesforce.com users, Chatter.com will launch in February, 2011. Chatter.com will be free for anyone.It’s not clear yet what the limitations of the free version are, but according to Salesforce.com’s announcement Chatter free features:ProfilesStatus UpdatesReal-Time FeedsFile SharingGroupsFiltersInvitationsChatter MobileChatter Desktop“Salesforce is basically saying that its 2,000 sales reps can’t get the job done and that they need to copy Yammer’s model,” Yammer CEO David Sacks told us. “This is like Goliath dropping his sword and armor and chasing after David with a sling-shot.”However, Sacks cautions: “Other people have tried to copy our model, but aren’t showing similar growth. Salesforce may find that it’s more difficult than it looks.”Disclosure: Salesforce.com paid for a plane ticket and hotel room for Klint Finley to attend the Dreamforce conference in San Francisco. IT + Project Management: A Love Affair klint finley 3 Areas of Your Business that Need Tech Now Tags:#enterprise#news Related Posts Cognitive Automation is the Immediate Future of…
Download nowAs a leading firm of accounting, tax, and advisory professionals, Grant Thornton LLP looks to equip its employees with the tools to improve productivity and to continue delivering award-winning customer service. Nearly all employees use laptop computers, and they get a new one every two years. The latest refresh, with Intel® Core™ i5 vPro™ processors, Intel® Solid State Drives (Intel® SSDs), and Microsoft Windows* 7, provides “drastically better” performance and productivity and will generate significant cost savings according to Kirk Halliday, manager of Grant Thornton LLP’s Enterprise Systems Management Group.“The better the technology is, the better the applications run, the happier people are with their jobs, the more productive they are, and the more likely they are to stay around,” says Halliday. “Our two-year lease cycle saves us money, and we think it also contributes to employee retention.”You can learn more in our new Grant Thornton business success story. As always, you can find this one, and many others, in the Intel.com Reference Room and IT Center.*Other names and brands may be claimed as the property of others.