Email Stay Connected with the Daily Roundup. Sign up for our newsletter and get the best of the Beacon delivered every day to your inbox. A Flathead County District Court judge sentenced 19-year-old Karrolyn Robinson to eight years in prison Thursday for charges connected to an April beating death in Kalispell. Robinson had already pleaded guilty to evidence tampering and theft following the murder of Wesley Collins. District Court Judge Stewart Stadler’s sentencing came after an emotional hearing complete with testimony from family members of both Robinson and the victim. Stadler called the sentence, which includes a seven-year suspended prison sentence, the only way the court could provide justice for the victims, adding that he could have handed down tougher punishment. “The sentence that was recommended by the state, I think, is lenient,” Stadler said. Robinson pleaded guilty to felony charges in October. She admitted to deleting text messages from her common-law husband Robert Lake’s phone knowing that they were of evidentiary value to law enforcement. Lake, 22, and Jeffrey Nixon, 19, are accused of beating 49-year-old Collins to death on April 12. Robinson said she orchestrated the text message deletion, and failed to inform authorities when more than $1,500 of Collins’ belongings appeared in her apartment on April 17. Lake and Nixon remain in jail on multiple charges, including deliberate homicide. Along with changing her plea in October, Robinson also asked for a bond reduction so she could spend time with her daughter, born shortly before she was arrested. Stadler denied that request. At the Dec. 16 sentencing hearing, Robinson’s family told Stadler that she had been close with them until she met Lake. Then she became withdrawn. “As a rule, she was a pretty good kid,” Roy Robinson, the defendant’s father, said. Roy Robinson said his daughter had a temper and had acted out, but she had also worked to overcome obstacles in her life. Ashley Robinson, the defendant’s sister, said she believed Lake was a controlling boyfriend and that her sister’s behavior changed when she started dating him. “She couldn’t come see me without him there,” Ashley Robinson said. “She couldn’t do anything without him.” Robinson’s grandmother, Carol Mistic, testified that she had raised Karrolyn and that when she was younger Robinson had trouble making friends. Her parents’ divorce affected her deeply, Mistic said. “When she was smaller, she had a big heart, she was always happy,” Mistic said. “But she always had something missing.” Robinson’s attorney, Daniel Minnis, also called Theresa Reed, a licensed clinical psychologist, to testify about Robinson’s emotional, social and behavioral development. Reed said that after reading police reports, educational records, court transcripts and interviewing Robinson, she concluded that Robinson is socially, emotionally and behaviorally immature for her age, and is susceptible to negative influences and peer pressure. At the time of the crime, Robinson’s decision-making skills were comparable to a mid- to late-adolescent when considering consequences and risks, Reed said. Reed recommended incarcerating Robinson for no longer than one or two years because prison could socialize her into a hardened criminal. After prison, Robinson should be moved to a community-based pre-release center and undergo chemical dependency treatment, she added. “This (sentence) is recommended because she’s still salvageable,” Reed said. Minnis told Stadler that at her core, Robinson “is a kid,” and should be punished similarly to a juvenile offender. He recommended 10 years in prison with seven years suspended. Prosecutor Alison Howard, however, pointed to text messages sent between Lake and Robinson that Howard said showed Robinson’s ability to consider consequences when she knew a crime had been committed. The messages referenced Robinson’s affection for Lake despite the consequences, such as “It doesn’t bother me at all, but I’m scared I’m going to lose you.” Howard also asserted that Robinson’s history of acting out as a teen –skipping school, using drugs and alcohol, driving on a suspended license and incurring traffic violations – was not abnormal in adult offenders. “Everything she’s experienced is fairly normal,” Howard said. “Everyone here is trying to put the blame on Mr. Lake,” Howard added. “The defendant made horrible decisions and now she has to pay the consequences for those.” Kathleen Collins, Wesley Collins’ sister, told Stadler that she has a 15-year-old grandson who also comes from a broken home, and she believes he will turn out fine. “It’s all about choices, right from wrong,” she said. Robinson tearfully addressed the Collins family before she was sentenced. She apologized and said she is taking responsibility for her mistakes. “Nothing I can say can end your suffering,” Robinson said. “I want you to know that Wesley haunts me.” Stadler sentenced Robinson to five years in prison for the theft charge and 10 years for the evidence tampering, with seven suspended. He noted that the e-mails and text messages between Robinson and Lake were part of his decision. “They are very cold and very calculated,” Stadler told Robinson. “Good luck.”
UK: The Department for Transport announced on June 19 that it had agreed terms with Virgin Rail Group for a direct award contract to operate InterCity West Coast services for a further 2 years and 9 months. Virgin is currently running the business under a stopgap agreement signed in December 2012.The new contract is the sixth direct award to be negotiated by DfT following the relaunch of its franchising schedule in March 2013. Virgin will continue to operate service on the West Coast Main Line until April 2017, when a competitively-tendered long-term franchise is expected to start.Under the deal, Virgin has committed to pay more than £430m in premia to run the franchise. It will also deliver £35m of ‘passenger benefits’, including the conversion of one first class coach to standard class on the 21 nine-car Class 390 Pendolino trainsets and the introduction of free wi-fi at stations. More than £20m will be invested in station enhancements, with extra car parking to be provided at Carlisle, Lancaster and Stafford. Another £2·5m will fund interior improvements on the Pendolino fleet, and £2·7m is allocated for improved catering facilities.In addition, Virgin ‘will now start work to secure new direct services from London to both Shrewsbury and Blackpool from December’, subject to negotiating suitable paths with Network Rail and the Office of Rail Regulation. Shrewsbury would have two trains in each direction on Monday to Saturday and one on Sunday. Blackpool North would see one train each way Monday to Friday.‘The West Coast provides a vital artery between London and Scotland, and it is crucial we do everything we can to improve services on this much-used route’, said Transport Secretary Patrick McLoughlin. ‘This deal will provide thousands more seats and better journeys for the tens of thousands of passengers who use these services every day.’Virgin has committed to working with Network Rail and local communities and stakeholders to look at ways to improve journey times between London and Scotland, including a proposed remodelling of the junction at Carstairs.Virgin Trains Executive Co-Chairman Patrick McCall said ‘we are delighted to have reached a deal, after some tough negotiations with the DfT. It puts the problems of 2012 firmly behind us, and shows the clear benefits of a well-run franchise system. This deal is great news for passengers and taxpayers, with significant benefits for our customers, as well as a big increase in the money we pay to government.’The Department for Transport announced on June 19 that it had transferred the 40% stake in Eurostar which it holds through London & Continental Railways to the Treasury. A joint venture of Keolis (UK) Ltd and Eurostar International Ltd has been shortlisted for the InterCity East Coast franchise, and DfT said the transfer has been done ‘to address any perceived or actual conflict of interests resulting from the interaction between the government’s stake in Eurostar’ and the franchise competition, ‘and in particular any perception of bias arising out of the Secretary of State for Transport’s shareholding in London & Continental Railways’.
PSC Golf from Siam Country ResortTuesday, Oct. 27, The Emerald – StablefordIt was a long time ago that we last played the Emerald, so we were curious as to the condition we would find the course. Despite heavy overnight rain the layout was in fine condition and we enjoyed our day and had a good game. Paddy Devereux (H/cap 22) confirmed his recent good form again today with 39 stableford points to take top spot. Second was Sam Gettinby (24) with 38 points and in third was Willem Lasonder (19) with 37.The near pins went to Sam Gettinby, Willy Hogg and Jonathan Pratt.Thursday, Oct. 29, Mt. Shadow – Stableford On the Thursday we went to Mountain Shadow where the weather was nice and hot. The course was in very good condition although the greens were a little bit unpredictable because of the sanding – sometimes slow and the next time very fast. Anyway we had a nice golfing day again.Neil Harvey, Jonathan Pratt and Paddy Devereux.We had a close finish between Neil Harvey (16), Jonathan Pratt (10) and again Paddy Devereux, each with 33 stableford points. Neil was declared the winner on the count back and Jonathan Pratt took second.The near pins were claimed by Neil Harvey and Martin Hayes.Note: Siam Country Resort, Restaurant & Bar is located just off Siam Country Club Rd. After going under the arch past the 7/11, turn right after 50 meters, with the venue on the left another 200 meters along. Golf from here is generally played on Tuesday & Thursday, with the Resort hosting prompt presentations on both days. As a PSC affiliated venue we welcome ALL golfers, including ladies & seniors (>60s) who have opted for the “Silver” tee option. Call 089 2535440 (Willem Lasonder) for scheduling or enquiries.
AROUND 70 members have signed on for regular table tennis sessions at a Beaconsfield community centre – and more are…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.
By ANEEKA SIMONIS HEALTH laws are taking police off the streets to look after dangerous volatile psychotic patients, many high…[To read the rest of this story Subscribe or Login to the Gazette Access Pass] Thanks for reading the Pakenham Berwick Gazette. Subscribe or Login to read the rest of this content with the Gazette Digital Access Pass subscription.
First team to take the sting of the L.V. Rogers Bombers was NorKam from Kamloops.Score was 3-zip for LVR.Next it was Okanagan Mission of Kelowna. The score was closer this time, 3-2, and powered the Bombers into the semi finals.During the first round of the playoffs it was Pemberton’s time to fall, 4-1, thanks to a hat-trick by Naomi Perkins.In the final, there was no stopping the Bomber attack as LVR thumped Kootenay rivals Mount Baker Wild 4-0 to clinch the championship at the eight-team Immaculata High School Girl’s Soccer Tournament Saturday in Kelowna.Perkins and Taylor Zimmer, each with the pair sparked the Bombers past the Wild in the all-Kootenay finale.Also scoring for the Bombers in the tournament that saw teams from the Kootenay, Okanagan and Lower Mainland, were Emma wheeldon, Laurel Halleran and Emily Taylor.Perkins led all Bomber scorers with a tournament high eight goals in four games.
The Galway County Camogie AGM was held last night in the Loughrea Hotel and Spa. Gerry Hennelly retained his position of County Board Chairman, Claudia Nevin was re-elected Secretary and Bernie Daly is the new Assistant Secretary. Tony O’Donovan is the new Minor Camogie manager and Cathal Murray (pictured) is confirmed as senior manager again for 2019. The following is the full list of officers for 2019… REPRO FREE***PRESS RELEASE NO REPRODUCTION FEE***Liberty Insurance All-Ireland Senior Camogie Championship Round 2, Athenry GAA, Co. Galway 16/6/2018Galway vs WaterfordGalway manager Cathal MurrayMandatory Credit ©INPHO/Laszlo Geczo Chairman – Gerry Hennelly (Ardrahan)Vice Chairman – John O’Gorman (Cappataggle)Secretary – Claudia Nevin (Mullagh)Assistant Secretary – Anne Kearney (Turloughmore)Treasurer – Dessie O’Brien (Mullagh)Assistant Treasurer – Bernie Daly (Mullagh)PRO – James Lundon (Athenry) After the meeting Darren Kelly spoke to Chairman Gerry Hennelly…Audio Playerhttps://galwaybayfmsports.podbean.com/mf/play/d4zh8g/Gerry_Hennelly_Camogie.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume.Darren also spoke to Senior team manager Cathal Murray…Audio Playerhttps://galwaybayfmsports.podbean.com/mf/play/yqug9c/Cathal_Murray_Camogie.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume..print WhatsApp Facebook Twitter Email
Photo Gallery | Tournament WebsiteCORPUS CHRISTI, Texas – No. 3 seed McNeese State battled back from an early match deficit to post a dramatic 4-2 victory over Southeastern Louisiana and score the Cowgirls’ first postseason victory since 2005 on Friday in the quarterfinals of the 2014 Southland Conference Women’s Tournament at the Thomas J. Henry Tennis Center. Southeastern Louisiana cut into the lead on court four as Reginka Nychytailova defeated Surkova 6-2, 6-4 to pull within one point of the Cowgirls. Freshman of the Year selection Sara Castellano gave the Cowgirls a 2-1 lead as she took a 6-1, 6-3 decision from SLU’s Tokareva on court two. Castellano improved her overall record to a team-best 19-3 in singles play in the 2014 season and has now won 15 straight in singles action. Singles:1. Klaudia Gawlik (MCN) vs. Renee Villarreal (SLU) 3-6, 4-5, unfinished2. Sara Castellano (MCN) def. Nastya Tokareva (SLU) 6-1, 6-33. Julia Kral (MCN) def. Valya Rusakova (SLU) 6-1, 6-04. Reginka Nychytailova (SLU) def. Anastasia Surkova (MCN) 6-2, 6-45. Vivien Borbely (MCN) def. Avika Sagwal (SLU) 6-4, 6-36. Annabelle Peacock (MCN) def. Margaux Kaltenbacher (SLU) 6-4, 6-1 SLC singles champion Anna Peacock put McNeese in a position to win as she clinched the third point from the No. 6 spot as she downed Kaltenbacher 6-4, 6-1. “We were a little nervous in doubles, which is normal with how young we are,” McNeese coach Danielle Steinberg said. “I’m proud of how we came back in singles with heart and fight all the way from one through six.” However, McNeese never backed away as the Cowgirls took the first three matches on courts three, two and six to come back and take a 3-1 lead. McNeese (16-6, 10-2 Southland) advances to the semi-final round to take on No. 2 seed Texas A&M-Corpus Christi on Saturday. First serve is set for a 2 p.m. start. Doubles:1. Valya Rusakova/Renee Villarreal (SLU) def. Klaudia Gawlik/Sara Castellano (MCN) 8-32. Anastasia Surkova/Vivien Borbely (MCN) def. Margaux Kaltenbacher/Nastya Tokareva (SLU) 8-23. Adriana Castillo/Avika Sagwal (SLU) def. Julia Kral/Annabelle Peacock (MCN) 8-2 The Cowgirls have now won five consecutive matches and are winners of eight of their last 10 matches. The Lions (14-8, 6-6 Southland) started the match in front after taking the doubles point with wins on courts one and three. The combo of Valya Rusakova and Renne Villarreal gave Southeastern the Tide its first win, posting an 8-3 victory over McNeese’s Klaudia Gawlik and Sara Castellano on court one. The Cowgirl’s Anastasia Surkova and Vivien Borbely scored a point for McNeese after defeating Margaux Kaltenbacher and Nastya Tokareva 8-2. The Lions scored the winning point as Adriana Castillo and Avika Sagwel took an 8-2 decision form Julia Kral and Anna Peacock on court three. With the clinching fourth point hanging in the balance and two matches left to play, freshman Vivien Borbely took the lead on court five and went on to defeat SLU’s Avika Sagwel 6-4, 6-3 and score the game winning point for the Cowgirls. Order of finish: Doubles (1,2,3); Singles (3,2,6,4,5) Freshman Julia Kral scored the first point as she defeated Rusakova in the No. 3 spot 6-1, 6-3 to tie the match at 1-1. Kral’s victory was the 17th of the season for the all-conference selection.
I was on my way home from visiting the Peony Garden at the University of Michigan Nichols Arboretum this weekend when I decided to stop at Gallup Park. It’s been a couple months since I last visited Gallup, and I wanted to see waterbirds on the Huron River. Close to dusk, I pulled into the parking lot of the small craft boat launch east of Huron Parkway. As I stepped out of the car and turned to walk to the path I take for birdwatching, I was pleasantly surprised to see a new art installation at the top of a ridge near the shore. “Canoe Fan”, created by Chicago-based artist Victoria Fuller, is a sculpture made out of recycled aluminum canoes in a half-circle formation. When I saw the sculpture, it reminded me of a peacock. Beautiful sculpture. According to Fuller:The holes are a design element that renders the canoes useless, and allows wind to pass through. Boats symbolize passage from one world into the next. It is a portal and symbol of passage, unfolding, flowering.Learn more about Canoe Fan, how it was created, and see photos of the installation on Fuller’s CODAworx showcase page. Canoe Imagine Art ProjectFuller’s piece is one of several artworks installed along the Huron River, part of the Canoe Imagine Art Project, an Ann Arbor canoe-themed public art installation. The goal of the project is to celebrating the history and attributes of the river and the city’s park system. Earlier this year, the public was asked to vote for their favorite design. I was glad to learn people were able to vote online or in person at the Gallup Canoe Livery at Gallup Park. If you’re in the southeast Michigan area, stop by Gallup Park to check out the Canoe Fan!Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Like this:Like Loading…RelatedPhoto of the Week: Stella Clair, Blue Water River WalkWhen I was birdwatching last weekend, I spent time traipsing through the snow along the shoreline of the St. Clair River and found my way to the Blue Water River Walk near Desmond Landing in downtown Port Huron, Michigan. I was peering through my binoculars at the gulls and canvasbacks…In “Michigan”Photo of the Week: Lakenenland Sculpture ParkIf you’re traveling between Munising and Marquette in the Upper Peninsula of Michigan, Lakenenland outdoor sculpture park is one place you don’t want to miss.In “Michigan”Photo of the Week: Plymouth Ice Festival 2015With wind chills bringing temperatures to the -10 to -20 degrees (Farenheit) range, it had to be one of the coldest years for the Plymouth Ice Festival this weekend in Plymouth, Michigan. Held the first weekend of January, the Plymouth Ice Festival brings thousands of people to downtown Plymouth to…In “Web design & development links”
When Jen Richard was tasked with building a case for DVR camera system installations in Canadian retailer West 49 stores in 2010, she took the challenge and rallied the stores. This article illustrates how Richard was able to prove the ROI and tremendous benefits of the technology to senior management.When I first joined West 49, I was tasked with building a resource protection (RP) department from the ground up right out of the gate. In the first year, I started pulling together an RP team that would provide support to the stores and established the core department functions.Among the many issues that needed attention, following were some of the key initiatives we started with:- Sponsor – • Development of an RP reporting deck with our IT department • Launch of a whistleblower-type hotline in collaboration with human resources, • Update of the company policy-and-procedure manual, • Establishment of basic prevention training to be incorporated into the new-hire induction program, • Launch of a store audit and target store program for high-risk locations, and • Building a case for DVR camera system installations in stores across the country. While all of these initiatives were important, deployment of DVR camera systems was one of the most important and is the primary focus of this article.Establishing ROIIn the first year I was given capital to deploy five DVR camera system installations. This doesn’t sound like much, but it was my opportunity to show our company’s senior management the tremendous benefits of this technology.After the first year, leveraging the system for conducting internal investigations, having the public-view monitors as a shoplifting deterrent, and showing how dramatically the shrink results had improved got me a few more installations approved for the second year. Another successful year proved the return on investment (ROI), and it was at this point that I gained full buy-in from top executives, which meant DVR camera systems were incorporated as a “standard” in the construction model for every future new store, relocation, and renovation. This was a big win, and I was able to get continued funding for DVR deployment in the high-risk, target store locations.We rallied the stores to wage war against their shrink. We gave them a specific store strategy each year, and it worked. In 2010, we achieved the lowest shrink result in over seven years—36 percent lower than the reported average for the men’s and women’s apparel segments.Adding AnalyticsBetween 2009 and 2010, the company upgraded the merchandising and POS system to JDA software. This change triggered a shift in our organization because JDA immediately enhanced our data visibility and allowed us to optimize our business processes. The merchandise and planning side of our business was able to manage inventory more effectively and run more effective promotions. It was like the light was switched on for a lot of people, and we experienced a culture shift where information in real time became king. JDA created an opportunity for cross-functional teams to work together, and the value in that is truly appreciated. We have been working together to maximize every opportunity.Interdepartmental collaboration is key. You must build a business case that demonstrates ROI beyond the LP benefits. Any time technology spending can be leveraged for multiple areas of the business, it gets attention and support. My best tip for anyone trying to achieve buy-in for the technology you wish to implement is to provide an overview of the key business benefits to a wider audience. Provide operations, marketing and advertising, IT, and merchandise planning executives with specific examples that clearly demonstrate how the system can be used to impact sales, gross margin, and operational controls. Having the kind of headspace the new POS system provided meant the timing was right for our company to leverage video analytics. I knew that DVR camera systems went way beyond the benefits for theft prevention and investigation; that the system could provide valuable business insights to our organization. The goal became to update our DVR camera systems to include video analytics with the help of vendor-partner i3 International.When Bill Prentice from Checkpoint and Vy Hoang and Brent Humphrey from i3 International joined me to introduce the capabilities of DVR analytics to these other areas of the business, we didn’t talk about the LP benefits. Instead, LP was more like a footnote in that conversation. We discussed the sorts of information that these other business areas would be most interested in.Targeting the benefits of this system for multiple departments helps get the buy-in from executives, and also helps elevate the perception of LP within the organization by showing that LP is a business operations group that gives information that provides valuable insight into the business and helps make the company more profitable. By 2011, 37 of our 134 stores had DVR camera systems, 20 of which were i3 systems.Key Business Benefits of Video AnalyticsThere are a number of important benefits that can be derived throughout the organization from implementing DVR camera system analytics. Following are some of the highlights by business area.Store Operations. The traffic-conversion aspect of DVR analytics was our initial focus because it is the quickest win; it is easy to support operations with the implementation and a clear ROI will be simple to calculate.In the long term and with POS integration, we had the opportunity to leverage the DVR camera system analytics as a multi-dimensional retail tool (MDRT). I borrowed this term from my colleague and friend, Andrew Buchanan at Mark’s Work Wearhouse. It’s been a great way to convey DVR benefits to all of the department silos within our retail team.People Counting. Store operations could leverage people count aspect of video analytics for traffic-conversion data. The data helped to identify, confirm, and improve what we know about proper sales floor coverage and employee productivity. A new metric could be added to our arsenal of sales KPIs thanks to this tool, which enabled the store operations team to drive sales and maximize their payroll budgets.In the past, we knew sales for each store, but we had no idea how many customers came in and did not make a purchase. With traffic conversion, we can challenge store performance levels and make necessary changes to improve sales-conversion percentages.One of the primary benefits of the analytics software is that it is smart enough to know the difference between harmless motion, such as a poster swaying, and threatening motions, such as a person approaching a secure area. From a traffic-counting standpoint, it distinguishes the direction of human movement, which allows us to have a clean customer traffic count of those who entered our store, without falsely including the exit of the customer to our count, which can happen with traditional beam-sensor technology.We can also use video to demonstrate the service behavior that works versus the behavior that shows opportunity for improvement. For days where conversion is low, we can spot-check customer service and provide JPEG photos or video segments to demonstrate that• Service was great, but the product didn’t compel the customer to buy today, or • Service was not optimal and therefore impacted the customer’s shopping experience at our store.These real store examples make a huge impact on building associate training, customer awareness, and positive selling behaviors.Dwell Time. With the POS integration, operations could leverage human recognition aspect of video analytics to assess customer dwell time and sales conversion by department. For example, in our shoe department, if we confirmed the number of customers visiting that section, how long the customers linger, and compare that to our shoe sales at the register, then we could confirm if our conversion rate was good, or if adding better sales coverage in the department would help increase shoe department sales at the register.In another example, we could leverage dwell-time information to determine how long customers had to wait in line before they were cashed out.We could also tie the DVR traffic information into our updated time-and-attendance system. With the completion of the HR system update, we had the ability to layer traffic count into its scheduling function. The traffic conversion data helps to define the store schedule, even to the level of identifying which departments require a focused coverage based on the dwell-time information.Marketing and Advertising. In the short term, marketing and advertising could leverage people count aspect of video analytics to confirm if their campaigns resulted in a lift in foot traffic. Marketing and advertising want to confirm if there was a spike in traffic and/or sales after an advertisement is run to determine whether or not a particular marketing campaign pays off.They are also interested in using basic traffic conversions to determine if television, radio, or billboard campaigns had any impact on the volume of customer traffic to a specific region or during a specific time period. Today, they can only rely on sales data to confirm if their campaign was a success. However, sales results alone are not a true or complete measurement for their success. They may have successfully increased foot traffic to the location; however, there may not have been a significant sales lift because allocation levels were poor or customer service was poor.These factors are a concern to our business, but the lift in traffic to the store tells us that a marketing campaign was actually a success. In the long term and with POS integration to our DVR software, marketing and advertising could leverage human recognition aspect of video analytics to assess customer dwell time and sales conversion by department. This enabled them to confirm that their marketing campaign did impact customer traffic and flow to the area of promotional focus within the store and that the customers shopping in those areas converted to additional sales at the register.Merchandising and Planning. In the long term, planning and visual merchandising groups could leverage human recognition aspect of video analytics to see where customers are going in the store and how long they are staying in at fixtures, tables, and specific areas of the store. They can use dwell-time analytics to guide higher margin goods to the fixtures or areas of the store where customers spend the majority of their time.This benefit will take longer to coordinate and establish parameters for reporting so that decisions to remerchandise can be made quickly to impact sales. What may be the end result is a proven footprint of fixture placement for high-margin goods in our stores. This had a potential influence on the type of visual displays we created, could confirm if hanging or folding product is more effective in getting customers to linger longer, and could identify what is attracting them to the area. If we weren’t converting in certain areas, we could determine the reason why, such as price point, sizes, color options, customer service, or other issues.Resource Protection. In the short term, video analytics allowed us to identify and investigate issues quickly, which increased our recoveries and reduce ongoing loss. Another benefit is the ability to detect possible training deficiencies before the mistakes get out of hand. We could also use the missing-object capabilities of DVR analytics on our high-ticket items, such as watches, sunglasses, and headphones.In the long term and with POS integration to our DVR software, our resource protection organization could also leverage human recognition to set up specific areas for heat-mapping detection, which flags transactions where the customer is not present. We could also leverage POS text overlay to help identify issues with employee collusion, such as free-bagging, where more product is passed off to an accomplice than is rung through the register. This type of theft is a huge risk in our retail environment.Applying Traffic Counting AnalyticsThere are three key components in traffic intelligence:1. The number of customers who visit the store (TRAFFIC) 2. The number who buy (CONVERSION RATIO ) 3. The amount of money they spend (AVERAGE TRANSACTION VALUE).If looking for a total sales increase, one of these components must increase. We cannot change what we cannot measure, so leveraging traffic-count data means we can accurately measure what components increased and the size of the opportunity.Traffic counters and analytics alone do not increase sales. The information provided by DVR camera system analytics must drive strategic actions that result in increased sales. Our store operations group planned to take actions such as:• Incorporating the traffic-conversion data into the daily store sales reports to district managers, • Including the data into weekly store calls and executive summaries, • Tying traffic conversion KPIs into monthly management bonus program, and • Addressing poor conversion results and leveraging DVR camera system footage to identify performance issues at the specific time a dip in conversion occurred, such as observing employees tasking rather than approaching customers.In the one-store example above, 2 percent conversion lift means the potential top-line sales increase at this location is $250,826. That’s a potential 10.9 percent increase in sales. From a traffic-conversion standpoint, this works out to be approximately seven more customers serviced per day. To determine the net gain for this store location, we must take the gross profit increase to the bottom line and subtract the total incremental costs. The incremental costs would include:• Additional payroll due to sales increase, • Incentive payouts ($ for MAX payouts), • Cost of stock (% GM), and • Cost of DVR program for the location.When we started out with 37 of our stores, we estimated our potential net gain from this strategy to be $3.1 million in the first year of deployment. In a worse-case scenario, where we were only able to achieve a 1 percent lift in traffic conversion, it would still represent a $1.2 million net gain for our company.That’s an amazing prospect when you consider this value is coming from DVR camera system technology that is traditionally considered “loss prevention technology.” It totally changes the kind of value that loss prevention can bring to the entire organization. To me, it’s a no-brainer that this approach, with this technology, is a win-win.About West 49 Inc.West 49 Inc. is a Canadian multi-banner specialty retailer of apparel, footwear, accessories, and equipment related to skateboarding, snowboarding, and surfing, as well as the music industry. The company’s stores, which are primarily mall-based, carry a variety of high-performance, premium brand name, and private-label products that fulfill the lifestyle needs of identified target markets, primarily active tweens and teens.SIDEBAR: West 49 Resource Protection Department Core FunctionsTraining—Target store program; e-learning series on external theft, internal theft, and shrink management; WebEx-hosted employee training workshops; newsletters; recognition-rewards program; store audits; integrity shopping program.Investigation—Theft; refund fraud; discount abuse; misuse of petty cash; cash over or short; missing deposits; gift-card fraud; payroll fraud; sweethearting. Use of DVRs—Internal investigations; shoplifting and organized groups; video audit of bag check; fitting room control; customer service.Compliance—Store policy-and-procedure compliance; execution of store operational controls; ensuring legislative and legal compliance; privacy legislation; stewardship programs; PCI compliance.Store Services—Supporting stores with incidents that are reported; handling requests for RP systems and equipment; electronic article tagging systems; digital video recorders; fire inspections and prevention; alarm updates; keys; coordination of security requirements for new stores, relocations, and expansions. Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox. Sign up now